Not Quite Spam

Email marketing is cheap: production costs are nearly nonexistent; delivery is free; you can do reasonably accurate targeting with minimal effort; and you don’t need to own any equipment.

This is why there is so much spam.

If you think about it though, the marketing benefits of email are also a dream come true for legitimate businesses. It must be really difficult for them watch their illegitimate cousins (a.k.a. spammers) have all the fun and in many cases they just can’t restrain themselves.

No matter how careful you are to decline offers of “news and articles” while shopping on line, you will eventually get marketed to.

Brad Colbow pretty much sums it up with this cartoon: Opt Out

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