While looking for interesting tidbits for our Lighter Side post this week we ran across the video below. We’re sure that all of the parties involved are nice people and that they mean well, however, the cumulative result is a bit hard to swallow. It would be really funny if it wasn’t so wrong.
These guys decided that they’d take their entire Christmas gift budget for employees and clients and give it to one person as a means of creating a viral email and YouTube marketing video/campaign.
Unfortunately, the way they went about it goes against everything we veterans of the spam wars stand for.